We build fragrance categories for houses with strong identity.
For fashion, couture, jewellery, lifestyle and hospitality brands ready to turn identity into scent, desire and business.
No private label.
A Fine Fragrance category.
EMPL builds fragrance as a new language for the House.
We define the role of fragrance, shape the product and bring it to market as a coherent category.
Fragrance can deepen identity, create desire and open a high-value business.
For the brand
Fragrance extends the House into a new luxury category without losing its identity.
For the client
A strong parfum creates recognition, emotion and independent desire.
For the business
Fragrance can become a durable prestige layer with its own growth potential.
Strategy. Product. Launch.
Strategy
Brand thesis, positioning and the role fragrance should play for the House.
Product
Scent direction, bottle, packaging and the full development path to production.
Launch
Pricing, launch logic and the route to a real fragrance business.
30+ years between France, India and Asia.
“We start with the House.”
Emmanuelle Duquin is a French creative and brand executive with more than three decades across fashion, luxury, sourcing, collections and brand development.
EMPL brings together French fine fragrance and Luxury know-how to Indian and Asian Brands.